
"The experience on Alexa is similar to what you'd see on the Amazon website or Amazon app," the spokesperson said. When we do this, we do not give that business your name and address," the page reads.Īn Amazon spokesperson offered more of an explanation of how your Alexa usage can impact what ads you see, and what controls you have over that. "Sometimes we send offers to selected groups of customers on behalf of other businesses. This includes sharing information for the purpose of promotional offers. However, the page does describe Amazon's approach to sharing the information it collects with third parties. The overall Amazon privacy page doesn't make much mention of Alexa except for one reference to "Alexa internet" in a long paragraph listing the types of data Amazon collects. The only reference to advertisements in the FAQ is the blanket statement, "We also do not sell children's personal information for advertising or other purposes," along with a link to Amazon's Children's Privacy Disclosure. Along with not providing any of the same specifics Amazon shared with us in April about when and why contractors or employees might listen to your Alexa audio, the FAQ offers no clear answers about the kind of Alexa data Amazon might be sharing with advertisers. A post titled "Alexa, Echo Devices, and Your Privacy" ought to address them. Those are two of the most common privacy-related questions facing Alexa today. Meanwhile, the policy doesn't include the words "microphone," "recordings" or "assistant" at all. In fact, Google's privacy policy only includes the word "voice" once, as an item in the list of "activity information" Google collects (that's also the only place in the policy that mentions the word "audio"). The problem is that Google's privacy policy doesn't really help with device-specific questions like that. "This includes your Assistant queries or interests derived from those queries with advertisers."Ī user with a question like mine might refer to the privacy section of the Google Nest support page, which reads, "There are some circumstances where we share information with third parties, which are listed in Google's Privacy Policy." "We do not sell your personal information to anyone," the company adds. "A third party could not send you a coupon based on your interaction with the Assistant." "While we may use your interactions to inform your interests for ads personalization, this scenario would not happen," Google tells me. What does that mean for Google Assistant audio recordings, though? If I ask where the nearest flower shop is, am I going to be added to an anonymized list of people who might be interested in buying flowers? Will that list ever be shared with a marketing company for online bouquet deliveries that would then market to me? For example, if you see an ad for a nearby flower shop and select the 'tap to call' button, we'll connect your call and may share your phone number with the flower shop."

"We don't share information that personally identifies you with advertisers, such as your name or email, unless you ask us to. Click through and scroll down a ways, and you'll find a section on ads that reads: Shortly thereafter, the post refers you to Google's overall privacy policy for more specifics.

Google won't use audio recordings for ad personalization, but when you use the Assistant, Google may use those interactions "to inform your interests for ad personalization." So which is it? Does using the Google Assistant impact the ads you see or doesn't it? Read back to back, those sentences seem to contradict each other. When you interact with your Assistant, we may use those interactions to inform your interests for ad personalization." ".we commit to you that for all our connected home devices and services, we will keep your video footage, audio recordings, and home environment sensor readings separate from advertising, and we won't use this data for ad personalization.

Google explains that the guide is there "to explain as clearly and simply as we can both how our connected home devices and services work, and also how we'll uphold our commitment to respect your privacy." One instance occurs on a page for Google Nest services outlining the company's commitment to privacy - a separate page from the Google or Google Assistant privacy policies. The company has a multitude of different posts that talk about its approach to privacy for various Google services, and there's a lot to mine through in order to find clear answers. See all photos What about third parties? Is my voice data being shared?
