Historically, the decision to tweak or finesse these projects ultimately comes down to the intuitive choices of just a few people in positions of power. employed by Hollywood since time immemorial, whereby entertainment execs and producers provide “notes” on scripts and then screen pilot episodes or early cuts for test audiences, making final alterations only after filming is finished. And through our social feeds, go, ‘What do you think?’ And we’re gonna get tens, hundreds, maybe thousands of comments that are gonna point us in one direction or another.”Ĭontrast that development process with the relatively speculative M.O. We can draw up two casting videos of two potential female leads. We can read the comments that actually say, ‘Yeah, this is where half the audience decides they like him and half the audience decides they hate him.’ We can look at whole chapters that don’t have any comments and drop the right pieces out. “We can go to the audience in a story and see not only if they like or dislike the lead male character. “This is a whole bunch of information the industry never had before,” Levitz tells Vulture.
#Wattpad studios movie
Your Guide to The Kissing Booth, the Netflix Movie All the Teens Are Wild For By actively commenting - often paragraph by paragraph over the course of, say, a 300-page online book - Wattpad readers function as a highly motivated focus group, helping dictate plotlines, vetting characters, and even the deletion of scenes. But to hear it from Wattpad Studios’ chief Aron Levitz, as well as entertainment executives from companies in partnership with Wattpad, the Toronto-based publishing platform’s devoted community of readers provides a secret weapon in developing content with road-tested mass appeal: data. Which could all be attributed to standard operating procedure in an era when traditional entertainment conglomerates are increasingly turning to digital-first media - blogs, YouTube, even Snapchat - in the hopes of finding diamond-in-the-rough content.
#Wattpad studios tv
And in 2016, Wattpad inked a first-look deal with NBCUniversal’s Universal Cable Productions to produce TV projects based on writing by the site’s active monthly writers - who now number around 4 million - across genres including mystery, thrillers, teen lit, and general fiction.
#Wattpad studios series
The CW network has experimented with adapting Wattpad-generated content into pilots and web series for its digital channel CW Seed since last summer. In June, Wattpad entered into a partnership giving the Munich-based multi-platform entertainment company Bavaria Fiction exclusive access to more than a million German-language stories on the site. In May, the dismally reviewed movie exploded across popular culture, ranking on IMDb as the fourth most popular film in the country (behind Deadpool 2, Avengers: Infinity War, and Solo: A Star Wars Story), subjected to numerous published “ explainers” (calling The Kissing Booth, variously, a “ sensation” and “ Everyone’s Obsession”) and touted by Netflix’s chief content officer Ted Sarandos, in an interview with Vulture, as “one of the most-watched movies in the country, and maybe the world.” Also in May, Hulu made a ten-episode straight-to-series order for the teen supernatural thriller Light As a Feather, based on a story by Wattpad writer Zoe Aarsen (one that has been read 3 million times on the site to date). To wit: the success of The Kissing Booth, a 2011 story turned book series written by then 15-year-old Beth Reekles that was read 19 million times on Wattpad before being adapted into an original film by Netflix. Since launching its dedicated entertainment division Wattpad Studios two years ago, the self-publishing platform has evolved into a one-stop shop for fresh IP: an influential incubator for original storytelling with a decidedly Gen Y bent that media bosses are increasingly turning to for new TV shows, movies, and digital series. For Hollywood development executives, however, Wattpad has come to serve an altogether different purpose. It’s a nurturing, highly interactive community where its core 13- to 35-year-old readership spends around 20 billion combined minutes per month consuming and critiquing user-generated stories, in genres such as sci-fi, young-adult fiction, poetry, and horror, but also fanciful fanfic with titles like 50 Shades of Drake and Harry Styles Dirty Imagines. Photo-Illustration: Vulture and Photos by Getty Imagesįor its 65 million unique monthly visitors, the digital literature website/social networking app Wattpad is a kind of internet safe space.
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